Diving into the metaverse and other launches

This week, the first Future Narrative projects are starting to make their way into the world…

There’s a strange gap between starting something and the fruits of your labour starting to make their way out into the world. This week is one of those weeks that lots of them are starting to become visible, which is tremendously exciting.

A white paper I wrote for Alvanon around the future of the Metaverse and 3D design is out, which was part of their event I spoke at a few weeks ago. Download it here!

Alvanon is a fantastically interesting business, this is really for anyone wanting to understand the full ecosystem of digital garment design, but you will also find it interesting if you’re just trying to get your head around what the Metaverse is, and what the business opportunities might be, particularly if you’re in the fashion industry. If you click the link, you can watch the sessions from a couple of weeks ago. They’ve brought together many of the brightest minds in the digital fashion/NFT/Metaverse space (people who have been operating in this space way before it became a buzzword).

Future Narrative has also been getting some press:

Glossy: How 3D digitized models are changing the fashion production game

Apparel Resources: Pivoting a sustainable fashion future with 3D and Digitalisation

In Bed with Social: Spotting trends: the tricks used by trend catchers

While Future Narrative was just an idea percolating in my brain, I did a little bit of work on future content and consumer strategy with Sali Stasi, a woman who only improved in my estimation the more I got to know her. Aside from unexpected and much appreciated wine deliveries, this project helped me fall back in love with my work, and gave me the courage to properly start Future Narrative.

I’m so excited to see that Her Black Book (which Sali is launching with her twin Julie) has achieved a $5m valuation before it has even launched. They already have 300 brands on board and a compelling Instagram presence. The sky is the limit from here.

Stylerunner co-founders aim to shake up digital coupon market

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