Petah Marian

Future Narrative is a strategic forecasting consultancy that helps organisations build commercially-relevant strategies for future success. 

Founded by Petah Marian, an award-winning futurist and journalist with more than 15 years experience working across the retail and lifestyle sectors. Her expertise is in identifying emerging consumer and macro shifts, translating them into strategies that help organisations future-proof their propositions.

She has worked with many of the world’s leading brands on a diverse range of projects, from helping a supermarket operators create new retail formats, technology brands connect with Generation Z, multi-national clothing brands define their sustainability strategy, and help global brands navigate the pandemic, as well as hosting workshops and talks for businesses including Asos and Google.  

Petah is an in demand keynote speaker at events globally including World Retail Congress in Dubai, Web Summit in Lisbon and Shoptalk in Las Vegas. She is also regularly quoted in, or has written for, publications including the BBC, Financial Times, Guardian, Telegraph, Business of Fashion, WWD, Retail Week, Drapers and Vogue Business.

Currently based in Melbourne, Petah has worked internationally, previously based in London for 15 years. She led WGSN’s business forecasting team, focusing on consumer value shifts, sustainability, wellness, ethical business strategies, global retail trends, technology, business strategy, retail marketing and store design.